When it's time to let groups out of the box, The Standard, Downtown LA provides a hip, edgy vibe guaranteed to spark creativity. Planners with a large reception on their hands, for instance, might hold it in the lobby lounge, where hot pink Vladimir Kagan sofas set off a Jenny Holzer art installation, pool table, DJ, and photo booths.
Another example, the Bigger Loft, provides a more customizable backdrop, a fashion-show runway, and space for an audience of up to 160. Two almost-traditional venues, the Blonde and Brunette rooms, host meetings of 60 next to smaller, convenient breakout rooms. Naturally, Wi-Fi pervades every square inch of a hotel courting business-chic travelers in the City of Dreams.
Even the hippest guests may forget to check their e-mail on the roof, however. The twelfth-floor aerie provides a pool, red AstroTurf carpeting, and giant red waterbed cabanas edged by L.A. skyscrapers. Guests can dine on the roof or at the 24-hour brasserie downstairs, which features indoor-outdoor comfort food—as defined by the Hollywood set.
The accommodations hold their share of surprises as well. The loftlike Wow! rooms, for example, feature 14-foot work desks, L-shaped sofas, and art installations in the bathrooms. As a bonus, the location ensures easy access to the city's major art, music, theater, and conference centers as well as L.A.'s myriad other star-studded attractions.
Planner Reviews
From our planner community
Average Planner Rating
4.5
Arrival Experience:
4.5
Meeting and Function Facilities:
4.2
Accommodations:
4.3
Activity or Recreation Options:
4.7
Food & Beverage:
4.8
Conference Services Staff:
4.8
Guest Service Experience:
4.7
Recommendation to Planners:
First class! I plan on bringing my team back again for a future meeting.
Chad E. Corporate Planner
We had our 2009 Holiday party at the Standard and I could not have dreamed of a better experience. We had it catered on the roof and then got everyone a room so no one would have to worry about driving. Everything from the planning to the execution was flawless and I believe it was because of the professionalism of the entire staff. There patience and vigilance far surpassed all expectations. I would not hesitate to use them again.
Special thanks to:
Danny Benaderet and Eric Hinojosa for their impeccable assistance!
Best,
Meg Deusner
Overall Rating: 5.0/5
Meaghan D. Huge inc. Corporate Planner
Both the property and the staff were extremely accomodating during our stay.
Overall Rating: 4.4/5
Meeting Planner
Had a positive experience... would love a better local setup for Hospitality Desk since we routinely work with groups, and need a central, visible location in the lobby.
Overall Rating: 4.2/5
Corporate Planner
Elite RatingAverage Planner Rating
This property has been certified Elite Gold and meets at least 15 of Elite Meetings Criteria.
This endorsement is an independent unbiased determination granted only to the
hotels meeting the standards set by the Elite Meetings Advisory Board.
Elite endorsement is never sold or licensed.
4.5
4 reviews
Arrival Experience:
4.5
Accommodations:
4.3
Food & Beverage:
4.8
Guest Service Experience:
4.7
Conference Services Staff:
4.8
Meeting and Function Facilities:
4.2
Activity or Recreation Options:
4.7
Planner-to-Planner Recommendation:
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view in feet
view in meters
Capacity Charts
Room Name
Big Loft - A & B
231
34.4 x 6.7
3
2,486
113.00' x 22.00'
10
160
160
160
160
160
30
30
0
Big Loft - A & B
231
34.4 x 6.7
3
2,486
113.00' x 22.00'
10
160
160
160
160
160
30
30
0
Big Loft - A & B
231
34.4 x 6.7
3
2,486
113.00' x 22.00'
10
160
160
160
160
160
30
30
0
Blonde Room
N/A
N/A
3
N/A
N/A
10
20
30
20
30
30
20
20
0
Blonde Room
N/A
N/A
3
N/A
N/A
10
20
30
20
30
30
20
20
0
Blonde Room
N/A
N/A
3
N/A
N/A
10
20
30
20
30
30
20
20
0
Brunette Room
N/A
N/A
3
N/A
N/A
10
20
30
20
30
30
20
20
0
Brunette Room
N/A
N/A
3
N/A
N/A
10
20
30
20
30
30
20
20
0
Brunette Room
N/A
N/A
3
N/A
N/A
10
20
30
20
30
30
20
20
0
Loft A
114
17.1 x 6.7
3
1,232
56.00' x 22.00'
10
80
80
80
80
80
30
30
0
Loft A
114
17.1 x 6.7
3
1,232
56.00' x 22.00'
10
80
80
80
80
80
30
30
0
Loft A
114
17.1 x 6.7
3
1,232
56.00' x 22.00'
10
80
80
80
80
80
30
30
0
Loft B
122
17.4 x 7
3
1,311
57.00' x 23.00'
10
80
80
80
80
80
30
30
0
Loft B
122
17.4 x 7
3
1,311
57.00' x 23.00'
10
80
80
80
80
80
30
30
0
Loft B
122
17.4 x 7
3
1,311
57.00' x 23.00'
10
80
80
80
80
80
30
30
0
The Loft
192
13.1 x 14.6
3
2,064
43.00' x 48.00'
10
90
80
80
130
80
40
55
0
The Loft
192
13.1 x 14.6
3
2,064
43.00' x 48.00'
10
90
80
80
130
80
40
55
0
The Loft
192
13.1 x 14.6
3
2,064
43.00' x 48.00'
10
90
80
80
130
80
40
55
0
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