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1 Hotel South Beach

Hotel Contact:
2341 Collins Avenue
Miami Beach, Florida 33139
United States
Main: 305-604-1000
Email: Email Hotel Jonathan Leonardis
Director of Sales, Groups: Jonathan Leonardis
Elite Rating
Planner Rating: 4.4
Opened 2015
Renovated 2015
Guest Rooms 426
Kings/Suites/Doubles 170 / 169 / 87
High Season High Season Low Season Low Season Shoulder Season Shoulder Season
Ideal Group Size 150
Max Group Size 460


Resort Fee $35.00
Room Tax 14
Sales Tax 7

view in meters
Meeting Space

Largest Meeting Room 6,000ft²
Indoor Meeting Space 25,000ft²
Indoor/Outdoor Meeting Space 100,000ft²

Airport Proximity

Fort Lauderdale–Hollywood International Airport
35 min 29 miles (46 km)
Miami International Airport
15 min 11 miles (18 km)


Wireless Internet Access
State-Of-The-Art Audiovisual Equipment
Built-In Projection Screens
Video Conferencing And Webcasting
Wireless Conference Speakerphones For Multiple Users
24-Hour Receiving Dock
On-Site Technicians
Multilingual Staff
Business Center
1200 Valet Parking Spaces


Four Pools
Fitness Center (14000 sq.ft.)
High-End Shopping
Nightlife And Entertainment


Miami Beach Convention Center
lincoln road
Bass Museum
Miami City Ballet
Shopping And Nightlife Of South Beach
Onsite Dining: Capacity
BeachCraft, By Tom Colicchio
Nativ Made
Grab And Go
Sandbox and Sandbar
Poolside Grill
STK, By One Group
Steak House
Tom On Collins
Watr at Rooftop

F&B Averages:

Breakfast Buffet $40-52 Cont. $35-45
Lunch Buffet $60-70 Plated $44-52
Dinner Buffet $120-160 Plated $125-190
Coffee Break N/A
2-Hour Open Bar N/A
Elite Overview Planner Ratings & Reviews
Elite Rating Average Planner Rating
This property has been certified Elite Platinum and meets at least 25 of Elite Meetings Criteria.
This endorsement is an independent unbiased determination granted only to the hotels meeting the standards set by the Elite Meetings Advisory Board. Elite endorsement is never sold or licensed.
3 reviews
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Capacity Charts
Room Name Total Square Meters Room Size(meters) Ceiling Height (meters) Total Square Feet Room Size (feet) Ceiling Height (feet) Classroom Theater Banquet 10 Reception Conference U-Shape H-Square 10 x 10s
1 Beach Club N/A N/A 0 N/A N/A 0 0 0 150 600 0 0 0 0
Amethyst 26 12x5.1 0 289 16x17 8 8 20 10 25 10 0 0 0
Atrium 1st floor 332 17.4x18.9 0 3,698 58 x 63 37 100 303 200 300 119 28 0 0
Azur 40 8.7x4.5 0 447 29 x 15 8 18 36 20 45 20 21 0 0
View Complete Chart
Property News
Major Renovation Underway at 1 Hotel & Homes
Posted February 28, 2014
By Hannah Sampson

A little more than a year ago, owners of the former Gansevoort-turned-Perry hotel in Miami Beach announced they would turn the property into a high-end earthy new brand by pouring more than $100 million into the project.

Months after closing the hotel and buying out condo owners, they’re still pouring. The cost of project, set to open this fall as 1 Hotel & Homes South Beach, is now approaching $500 million, including the 2012 purchase price of $230 million.

“In order to put a product in the market that was commensurate with the prices, we went into a major upscale of the investment,” said Richard LeFrak, president of LeFrak, a privately held group of real estate companies. LeFrak owns the hotel with Starwood Capital Group.

The final product, at Collins Avenue between 23rd and 24th streets, will have 161 condo residences and 406 hotel rooms, as well as four swimming pools, 22,000 square feet of meeting space and a restaurant from celebrity chef Tom Colicchio.

A frequent Florida Keys fisherman, Colicchio said his plan is to serve fresh, simply prepared seafood with a focus on natural ingredients. While further details about the restaurant have not been hammered out, it will be the first flag for the Top Chef judge in Miami. Coinciding (though unaffiliated) with the South Beach Wine and Food Festival, Colicchio and his team will prepare the food at an invitation-only party for brokers and VIPs Saturday.

Colicchio said he’s considered other projects in Miami over the years, but none worked out. The 1 Hotel & Homes concept appealed to him because of is emphasis on nature and sustainability.

“The ethos of the 1 brand was completely in line with some of the things that we were already doing,” he said. “It was a very, very easy sell.”

On Saturday, the developers plan to show off model condo units designed by Brazilian interior designer and architect Debora Aguiar. Sales officially launched during Art Basel, LeFrak said, and prices range roughly from about $1,300 per square foot to $3,000 a square foot.

“Miami has been recognized now as a global city and people are anxious to have beachfront property and prices have to reflect that great attribute,” he said. “And, of course, if you ask people to pay thousands of dollars a square foot for condos, the finishes and the expectations have to be met.”

LeFrak said the goal is to have the condo portion opened by July, with the hotel following in the fall.

The massive building’s entire air conditioning system and elevators have been replaced, as have the windows and about half the balconies, LeFrak said.

Steve Hankin, managing director at Starwood Capital, said the project will emphasize the nature of Miami Beach through its use of materials and design. Other hotels in the brand — one set to open Sept. 1 near New York’s Central Park and one slated for mid-2015 at Brooklyn Bridge Park — will also embrace nature as a theme.

Hankin said in addition to the design, the Miami Beach hotel will also stand out for its large rooms, meeting space and spacious beachfront. He would not say what kind of rates he expects the hotel to command; in its previous life as the Perry, peak rates were listed at $599 a night.

“It’s a huge project and I think it has amazing potential,” Hankin said. “And I think people are very excited to see someone really come in and transform this building to its full potential.”

Mark Lunt, partner in charge of Ernst & Young’s hospitality practice, said developers in Miami Beach have long ended up paying more for projects than they originally intended. He said the investment can pay off if executed well.

“If they deliver a product that’s new and interesting and meets the needs of today’s consumer and wows them, people are willing to pay,” he said.

But, he warned, the work has to be done right.

“There’s obviously a tipping point at which you can overspend and not see that return,” he said. “There’s a balance.”

Read more here:
Previewing The Mid-Construction 1 Hotel & Homes
Posted February 28, 2014
Posted February 2, 2012
Luxury Beachfront Hotel to Undergo $100 Million Renovation and Re‐Branding
Greenwich, CT and New York – February 2, 2012 – A consortium consisting of affiliates of Starwood Capital Group, the LeFrak Organization and Invesco Ltd. announced today that they have jointly purchased one of South Beach, Miami's premier luxury mixed‐use properties, including a hotel formally known as the Gansevoort. The property consists of 334 hotel rooms, 255 condo units totaling 294,000 square feet, 90,000 square feet of retail space including a 42,000 square foot David Barton Gym, three outdoor swimming pools, and multiple indoor and outdoor food and beverage venues. The property also includes a 26,000 square foot rooftop pool and lounge with sweeping ocean views, a 32,000 square foot elevated pool plaza and restaurant, and a 48,000 square foot private beach. The property occupies the entire block between 23rd and 24th Sts. on Collins Ave. and enjoys more than 600 linear feet of beach frontage. Terms of the transaction were not disclosed.
The consortium is planning to invest more than $100 million in an extensive renovation of the overall property while repositioning it as one of the premier hotel and condo destinations in Miami Beach. The 334‐room hotel will be renamed The Perry South Beach until it is re‐launched in late 2013 with a new brand after an extensive renovation. The 255 luxury residential condominiums will also be improved and, it is anticipated, be offered for sale later this year. The condominiums will have access to the full hotel services as well as the project's pools and extensive food, beverage and fitness venues. The repositioning will also include several new local and national stores and restaurants in the retail corridor along Collins Avenue. For more information on The Perry, please visit its Web site at URL
Barry Sternlicht, the Chairman and CEO of Starwood Capital Group, is widely known for revolutionizing the hospitality industry during his 10‐year tenure as the Founder, Chairman and CEO of Starwood Hotels and Resorts, including being personally credited with the creation of the W and St. Regis Hotel brands. Starwood Capital is one of the world’s most experienced hotel and resort operators. Its current portfolio includes 50 full‐service hotels, including some of the world’s most famous properties such as Hotel du Louvre in Paris, the Martinez in Cannes, the Viceroy Anguilla resort and the Sea Island Resort.
“This is an incredibly exciting opportunity to create a premier luxury hotel and residences along one of the world’s most beautiful and popular beaches at a time when global interest in the Miami marketplace is close to surpassing its all‐time high,” Mr. Sternlicht said. “This is a powerhouse asset with a unique beach footprint in one of the strongest hotel markets in the nation with high barriers to entry. We are excited to create an outstanding destination resort and residences in this dynamic city. Importantly, this partnership has extensive experience and a proven track record of successfully investing in and managing thousands of properties in this region.”
“This investment represents both a strategic move into the vibrant Miami market as well as an expansion of our company’s investments in the hospitality sector,” said Richard LeFrak, Chairman and CEO of the LeFrak Organization. “We, in partnership with Invesco, are excited to combine our expertise
with that of Starwood to renovate and reposition this property.” The LeFrak Organization, one of the nation’s largest privately held real estate development companies, is owned by the LeFrak family of New York. The company has developed more than 30 million square feet of built accommodation throughout New York, New Jersey and Los Angeles, including more than 25,000 apartments and approximately 15 million square feet of office, retail facilities and hotels. In addition to the Company’s real estate activities, it is also an investment company, with holdings in public securities and private investments in energy, commercial banking and information technology.
Invesco participated in the transaction through its Invesco Mortgage Recovery Fund, a fund co‐managed by its Invesco Real Estate, Invesco Fixed Income and WL Ross & Co. LLC investment centers.
Starwood Capital, LeFrak and Invesco all also participated in ST Residential, which acquired the loans and real estate owned assets formally owned by the failed Corus Bank, including more than 2,000 condominium units in Miami. The recent pace of sales of condominiums in Miami encouraged members of the consortium to pursue further investments there.
The property was sold by entities controlled by Credit Suisse, which had acquired it through foreclosure in 2010.