Milwaukee, Wis., December 29, 2014. . . . . Marcus® Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced two of its owned Milwaukee, Wis. properties, The Pfister Hotel and InterContinental Milwaukee, have received a total of four Adrian Awards in the industry’s largest and most prestigious travel marketing competition. Presented by The Hospitality Sales & Marketing Association International (HSMAI), this year’s Adrian Award contest garnered more than 1,200 entries from around the world, with entries judged by top executives throughout the industry.
The Pfister Hotel won a Gold Adrian Award for its Four Generations Wedding Story in the category of “Public Relations Single Item: Feature Placement Online-Consumer Media,” and won for its placement in ABC News online/Good Morning America. The Four Generations Wedding Story chronicles one family’s wedding history with the Pfister Hotel, dating back to 1924.
The hotel received a Bronze Adrian Award for its new website, www.thepfisterhotel.com, in the category of “Digital Marketing: Digital Single Item – Web Site.” The fully responsive site was created by Marcus Hotels & Resorts’ in-house marketing and web development teams. The website was designed to include impactful imagery, a modernized look and feel, and easy navigation for online reservations, amenities, dining options and guestroom features. The Pfister website also recently won a 2014 Mobile Web Award in the category of Best Hotel and Lodging Mobile Website.
As previously announced, The Pfister Hotel also received a Silver Adrian Award in the category of “Public Relations Campaign: Marketing Program – Consumer” for its 120th Anniversary Marketing Campaign which included Emmy-nominated documentary, “The Pfister: History & Story” and international award-winning 283-page book, “The History, Art & Imagery of The Pfister Hotel.”
The InterContinental Milwaukee won a Gold Adrian Award in the category “Public Relations Campaign: Community Service/Social Responsibility” for the Five Year Pink Room Community Partnership PR Campaign which included branding and collateral pieces, community relations, PR placements and total donations raised. In 2009, the InterContinental Milwaukee created two special guest rooms designed to build awareness, raise funds, offer support and foster hope for those fighting breast cancer. The hotel partnered with a local organization, ABCD: After Breast Cancer Diagnosis, in which a portion of the proceeds from each stay in the rooms was donated. Since the inception of the program, $50,000 has been donated to ABCD, and the Pink Room Project continues to receive national media recognition. Additionally, InterContinental Hotels Group took the concept system-wide and other hotels are following suit and creating similar programs around the world.
HSMAI will pay tribute to these winning entries during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on February 23, 2015.
“We are honored to receive four Adrian Awards in this year’s competition,” said Christine Beuchert, senior director of marketing and e-commerce strategy for Marcus Hotels & Resorts. “Our goal is to create websites and marketing campaigns that provide a rich customer experience, through meaningful community initiatives, well-developed and interesting content and highly impactful visuals. Ensuring that the online experience fully expresses the brand and engages our customers at an emotional level will always be a priority for us. We are thrilled to be recognized for delivering on this goal.”
“We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We saw imaginative campaigns that got results in all categories, and we’re excited about honoring this year’s Adrian Award winners in February.”
Visit www.AdrianAwards.com for more information on the event and competition.