IBEROSTAR Hotels & Resorts, headquartered in Palma de Majorca, and ntonio Banderas, the world renowned actor from Malaga, have signed a three-year collaboration agreement in which Antonio Banderas will be the new face of IBEROSTAR worldwide.
Today IBEROSTAR presents globally the first efforts of this collaboration: a publicity campaign starring Banderas which was filmed at the Grand Hotel Paraíso in Riviera Maya, Mexico, voted the best luxury hotel in Latin America and the Caribbean in 2010 by the users of TripAdvisor.
'On vacation, we're all Stars' is the central theme of the campaign. It's key objective is to demonstrate the importance that Iberostar places on guest satisfaction and the vacation experience.
IBEROSTAR Hotels & Resorts and the well-known Spanish actor Antonio Banderas have signed a collaboration agreement with Banderas as the new face of the hotel brand worldwide for the next three years.
As the first step in this collaboration, the actor will be the star of IBEROSTAR's new publicity campaign. The campaign was developed by Sra. Rushmore agency and filming took place in Mexico, at the IBEROSTAR Grand Hotel Paraíso, chosen by the users of TripAdvisor as the best luxury hotel in Mexico and the Caribbean in 2010.
With the campaign, "On vacation, we're all Stars" IBEROSTAR aims to reinforce the importance of guest satisfaction and the total vacation experience. At IBEROSTAR, the client plays the leading role in their vacations. They are the star. The star of IBEROSTAR.
Antonio Banderas will also play guide in a virtual tour of one of the IBEROSTAR hotels for an interactive online experience. This unique concept will enable the client to be the leading actor and the real star to create personalized vacations that could become a reality.
The first phase of the 360 degree campaign starring Antonio Banderas will run in IberostarŽs key markets, Spain and the United States, and will include three different TV spots, print materials, outdoor publicity, and the Internet.
According to Luis Herault, Chief Marketing Officer at IBEROSTAR Hotels & Resorts: "The star in IBEROSTAR's logo is much more than a brand; it reflects our philosophy and conviction that our clients are the real stars." Regarding the agreement with Antonio Banderas, Herault has stated, "Antonio Banderas and IBEROSTAR have many things in common: professionalism commitment to quality and passion for what we do in our respective fields, for this reason we could not have found someone who better represents the values of our company."
Antonio Banderas said "this collaboration has developed in a very natural way: IBEROSTAR is a brand with a large international presence and corresponding prestige. I also share their values, their philosophy, and, of course, their understanding of vacations, which at the end of the day is the most important."