SAN FRANCISCO, CA (MARCH 13, 2014) — Tucked away in a mysterious and sultry space, a new destination bar and restaurant will take over the previous Fifth Floor restaurant in early May 2014. Meet: Dirty Habit. Poised in the Hotel Palomar five floors above San Francisco’s South of Market (SOMA) streets, Dirty Habit will be unique and experiential—a hideaway for tech-savvy locals. Guests can expect market-driven share plates from Executive Chef David Bazirgan and creative craft cocktails from Bar Manager Brian Means in a dramatic, sociable environment. Inventive offerings from the celebrated team behind the former Fifth Floor will lead Dirty Habit and emphasize creative fare and cocktails with a deliberate edge and artistic presentation. dirtyhabitsf.com
“Brian and I are creating a place that is accessible and approachable, but that also has a dark, underground vibe to it. From the moment you walk in, you’re taken away from your day-to-day life and brought into a secret retreat,” says Bazirgan. We’re going to have table-side finishes, interactive cocktails and an eclectic vintage glassware collection that Brian and I have collected at local antique markets. Our goal is to create an environment that people will want to return to again and again.”
A marked departure from the former restaurant, the concept of Dirty Habit is sleek San Francisco film noir meets the modern-day digerati set. Positioned to define rather than follow, the bar-centric model of Dirty Habit transports guests to a theatrical atmosphere, with a focus on the 10-foot-long fire fixture and fully heated patio that will extend the urban outdoor season in San Francisco. Guests seated in Dirty Habit’s outdoor patio will be able to order from the full food and bar menus.
12 4th St., San Francisco, CA
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