(SAN DIEGO, CA) October 20, 2008 " Less than a year after its public grand opening, Hard Rock Hotel San Diego located in downtown San Diegos historic Gaslamp Quarter has been awarded a prestigious Four-Diamond Award from the Automobile Club of Southern California (AAA). The AAA rating is consistently regarded as the industrys most trusted evaluation for North American travelers and recognizes the countrys most superior hotels and restaurants in areas including product quality, service and attention to detail. Only four percent of properties evaluated receive the distinction.
We are so pleased to have joined a very elite group of hotels which have earned the AAA Four-Diamond rating, said Matt Greene, general manager of Hard Rock Hotel San Diego. We strive to consistently deliver a quality hotel experience with the exciting amenities and exceptional service that is uniquely Hard Rock. Often times it can take several years to perfect this formula enough to catch the discerning eye of AAA evaluators so having earned this rating in our first year of opening is especially rewarding. Hard Rock Hotel San Diego celebrated its grand opening in downtown San Diego in November 2007. In addition to featuring 420 stylish guest rooms including nearly fifty percent luxury suites, the property introduced several world-class brands to San Diegos emerging nightlife and culinary scenes, including the acclaimed Nobu sushi restaurant, Moonstone Lounge and Sweetwater Saloon operated by nightlife
gurus Rande and Scott Gerber and a Pinkberry yogurt store. In addition, Hard Rock Hotel San Diego features in own retro-chic diner concept, the award-winning Maryjanes Coffee Shop and the full-service Rock Spa.
To become AAA approved and diamond rated, hotels and restaurants undergo a thorough inspection by one of AAAs 65 full time, professional evaluators. To win a AAA Four Diamond award, properties much pass two unannounced inspections " one that assesses the facilities and another specifically to evaluate service levels. Some 60,000 hotels and restaurants nationally will be listed in the 2008 AAA TourBook guides, in print and online at www.aaa.com/diamonds. Properties earning a Four Diamond rating are defined as upscale in all areas with accommodations that are progressively more refined and stylish and feature an enhanced level of quality throughout.