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Geoff Freeman of the U.S. Travel Association Will Deliver the Keynote Address at the Fall EMA, September 13-15
Elite Meeting Alliance (EMA) to Feature Leading Industry Speakers – Focus on Building Business in the Current Economic Climate
Santa Barbara, CA – August 17, 2009 Geoff Freeman, senior vice president of public affairs for the U.S. Travel Association, will deliver the keynote address at Elite Meeting International’s (EMI) Elite Meeting Alliance (EMA), a three-day forum that brings together prequalified corporate and association meeting professionals with leaders in the luxury hotel industry to cultivate relationships and build business. Taking place at the Boca Beach Club at Boca Raton Resort & Club in Florida, September 13-15, 2009, the EMA includes one-on-one meetings, continuing education sessions, and unique networking events.

“We are delighted to welcome Geoff Freeman to the EMA,” said Kelly Foy, chief executive officer of Elite Meetings. “At a time when accurate public information is critical to the advancement—even the survival—of the meetings industry, and as we combat misinformation and prepare for recovery, we are proud to offer meeting professionals and hoteliers the latest news directly from the leading spokesperson for the industry.”

Mr. Freeman leads all public affairs activities for the U.S. Travel Association, including lobbying, strategic communications, research, and grassroots mobilization. He drives the organization's activities on near-term challenges, such as the recent assault on corporate meetings and events, with responsibility for developing strategies to position the industry more favorably in the years to come.

EMI’s Foy concluded, “The need for meeting professionals and hotels to come together as we emerge from a financial storm speaks for itself, and we are delighted to complement this year’s business-building opportunities with the most cutting-edge information the industry has to offer. We look forward to another record turnout at the Fall 2009 EMA.”

Additional speakers at the Fall 2009 EMA will include Mark Komine, senior vice president, sales – the Americas, for Hilton Hotels Corporation, who will provide a global perspective on international sales and development activity. Also featured will be Steven Herron, strategic marketing manager, and Christopher Regan, director of search & social, at HyperDisk Marketing. Herron and Regan will focus on the importance and application of social media, like Facebook and Twitter, to challenges confronting today’s hospitality professionals, including synergies between social media tactics and targeted search engine optimization outcomes.

About the Elite Meetings Alliance
The EMA is a three-day, invitation-only event that brings together prequalified corporate and association planners with leaders in the luxury hotel industry to cultivate relationships and build business. Featured are private, personalized business development meetings, continuing education breakout sessions for CMP credit, and unique networking activities. This year at the Boca Beach Club at Boca Raton Resort & Club, attendees will enjoy everything the resort property offers - including two 18-hole golf courses, 30 tennis courts, a spa, and 19 dining and libation venues. The Fall 2009 EMA will mark the eighth Elite Meetings Alliance since the event’s inception in 2006.

About Elite Meetings International
Based in Santa Barbara, Elite Meetings International (EMI) provides integrated solutions to enhance the performance of meeting and hospitality professionals. EMI supports this community through a combination of innovative technology, direct sales support, customized marketing programs and face-to-face business-building events. Additionally, the company’s Web site serves as a commission-free RFP-generating tool and a comprehensive vehicle for sourcing luxury properties. For additional information, please visit or call 805-730-1000.

For more information on the Fall 2009 EMA, contact, or call (805) 879-4485.