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09/02/16
Cvent’s Elite Meetings Magazine Reader Survey Identifies the Power of Print
Survey Finds Luxury Meeting Venues Can Stand Out in Targeted Publication; Half of Respondents Report Being Acquainted with a Property They Would Not Have Considered
Santa Barbara, Calif., [September, 2016]—Print publications are still a powerful and appreciated resource for meeting planners and event decision makers even in today’s digital world. A recent Elite Meetings International (EMI) by Cvent survey has identified exactly how planners use Elite Meetings by Cvent magazine, a niche publication for high-end meeting and incentive travel that serves as a reference guide for sourcing meeting venues that is readily available when the decision-making process begins.

Key Findings

Print magazines sit on a book shelf, always available and relevant for long periods of time, while browser windows are closed at the end of every day. Nearly nine in ten (87 percent) of respondents reported using Elite Meetings magazine as a research tool for venue and destination sourcing throughout the year.

The magazine has proven to be particularly valuable when considering meeting destinations, a topic regarded as most interesting by approximately two in three readers (65 percent). In fact, 71 percent of surveyed planners stated that they use Elite Meetings by Cvent magazine for location ideas for future events. And thanks to the magazine, 50 percent of readers have acquainted or reacquainted themselves with properties which they would not have otherwise considered.

Elite Meetings by Cvent magazine reaches a hard-to-find audience of planners that often hold multiple roles in an organization. Interestingly, while most readers (58 percent) do not identify themselves solely as meeting planners, more than half (55 percent) plan five or more meetings a year.

Uncovering destinations is of highest interest to readers, but they also like to read about meeting planning inspiration (54 percent), hospitality trends (52 percent), food & beverage vendors (50 percent) and products and services for planners (40 percent).

"This year we proudly published our 10th Anniversary Edition, now with a fresh, new look. Our magazine’s glossy, high-quality photos provide an unparalleled visual experience that cannot be substituted digitally, which is critical for those planning meetings and events at luxury venues," said publisher Kelly Foy. "When we started a print magazine a decade ago many thought we would be short-lived, but in a cluttered online world a print experience can really help venues stand out."

EMI surveyed readers with an online poll from July 22 to July 29, capturing 347 total responses.

About Elite Meetings International
Based in Santa Barbara, California, Elite Meetings International (EMI), a subsidiary of Cvent, provides integrated solutions to enhance the performance of meeting and hospitality professionals. EMI supports this community through a combination of innovative technologies, direct sales support, customized marketing programs, face-to-face business-building events, and an annual publication, Elite Meetings by Cvent magazine. Additionally, www.EliteMeetings.com serves as a commission-free RFP-generating tool and a comprehensive vehicle for sourcing luxury, upper-upscale and upscale properties. EMI’s innovations also include SpeedRFP™ (www.SpeedRFP.com), a time-saving product for creating, submitting, and managing RFPs online. For additional information, please visit www.EliteMeetings.com or call 805-730-1000.

About Cvent
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management company, with approximately 16,000 customers and 2,000 employees worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events For more information, please visit www.cvent.com, or connect with us on Facebook, Twitter or LinkedIn.