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09/10/13
Elite Meetings Alliance at the Park Hyatt Beaver Creek Delivers Stunning Locations, Heartfelt Memories and Outstanding Business Results
Santa Barbara, Calif.: September 10, 2013—Elite Meetings International's (EMI's) August 2013 Elite Meetings Alliance (EMA), held at Colorado's Park Hyatt Beaver Creek on August 18-20, achieved the highest attendee satisfaction ever. The event, which brought together 55 prescreened buyers and representatives of 42 world-class hotels, along with 13 partners, included nearly 1,000 prescheduled appointments, plus hundreds of additional contacts made during networking events.

EMI CEO Kelly Foy said, "Having the opportunity to host this EMA at one of my favorite summer destinations was icing on the cake for what turned out to be an amazingly successful event. I've personally never received the quantity and quality of glowing reviews from buyers and suppliers alike, which was the result of a finely tuned system where our partners and sponsors worked together like clockwork."

The Business
The number of one-on-one appointments between planners and hoteliers shows a high rate of return for attendees. A full 98 percent of planners in attendance reported that they'd book business as a direct result of the show, while a similar number of suppliers indicated an intention of booking business with those they met. "We'll ultimately be graded on the results of the introductions we made between suppliers and buyers, and based on these initial results, we are confident this EMA was a home run," said Foy.

Leigh Bowsher of Bath & Body Works was one of the planners in attendance. When asked to describe her first EMA experience, she said, "I found it to be incredibly beneficial from a resource perspective, as well as networking within the industry. I was very quickly able to meet with multiple properties that I might not otherwise have had exposure to."

The Education
Education sessions, eligible for 6 hours of CMP credit, covered topics ranging from emergency planning to corporate social responsibility to social media strategies. Attorney Lisa Sommer Devlin led a panel discussion on the topic of Contract Legal Issues vs. Business Negotiations. The panel tackled issues ranging from lowest rate clauses to attrition, resale credit, and cancellation. Over 90 percent of the audience indicated they would like to continue the discussion. Another highlight: the lunchtime keynote address from Robert X. Fogarty, who discussed his ongoing part-business/art project/social experiment, Dear World. It was a moving and memorable reminder that every one of us has a story to share. To watch the educational sessions, click here.

The Experience
Great partners played a huge role in the event's success, beginning with the Park Hyatt Beaver Creek. The hotel's food and beverage presentations, particularly group dining menus orchestrated by Executive Chef Christian Apetz and his team, elicited high praise. Behind the scenes, Clean the World collected soap during the event to recycle and redistribute to communities in need. Themed and CSR events, hosted by DSC, Destination Services, Vail Resorts, and Vilar Performing Arts Center, showcased the incredible mountain setting and versatility of Beaver Creek.

The pre-event Planner Reception dazzled guests from the start with a Fire & Ice themed Taste of Beaver Creek featuring restaurants from around the village. The opening night's Explore Colorado to the Extreme competition allowed guests the opportunity to mix and mingle while participating in steer roping, riding in a Unimog, and other mountain activities. The evening culminated with a scenic ride through the heart of Beaver Creek Mountain to Beano's Cabin for dinner, joined by extraordinary local feathered friends. Monday night's theme dinner, Express Yourself: The White Party, expanded on Robert X. Fogarty's message from earlier in the day and allowed attendees to become a part of the story by participating in an exclusive photo shoot with Robert. Pulling out all the stops, the Vilar Performing Arts center mounted a Dear World fashion show while attendees danced and dined onstage throughout the evening. To start the final morning on a high note, guests took the chairlift to the top of the slopes for a scenic breakfast at Spruce Saddle. That afternoon, participants headed out to Four Eagle Ranch for a CSR event, Putting with Purpose, which allowed teams to compete in a putt-putt competition that resulted in meals for local Eagle County elementary school children. To see images from the event, click here.

The Future
The final EMA of 2013 will take place November 10-12 at The Ritz-Carlton, Naples in Naples, FL. EMI's first two events for 2014 will take place January 26-28 at Bacara Resort & Spa in Santa Barbara, CA, and April 27-29 at the Fiesta Americana Grand Coral Beach Cancun in Cancun, Mexico, which will mark EMI's first-ever international Elite Meetings Alliance. To learn more, visit www.EliteMeetingsAlliance.com.

About the Elite Meetings Alliance (EMA)
The EMA is a three-day, invitation-only event that brings together prequalified corporate and association planners with leaders in the luxury hotel industry to cultivate relationships and build business. It centers on private, personalized business development meetings, continuing education breakout sessions for CMP credit, and unique networking activities. For more information, or to register for future events, visit www.EliteMeetingsAlliance.com.

About Elite Meetings International
Based in Santa Barbara, Elite Meetings International (EMI) provides integrated solutions to enhance the performance of meeting and hospitality professionals. EMI supports this community through a combination of innovative technology, direct sales support, customized marketing programs, and face-to-face business-building events. Additionally, www.EliteMeetings.com serves as a comprehensive and commission-free tool for sourcing luxury, upper-upscale, and upscale properties. EMI's software products include SpeedRFP™ Universal RFP System for creating, submitting, and managing RFPs online (www.SpeedRFP.com), and FaceTime™ Appointment Scheduler, which helps conference attendees identify synergies, manage appointments, and make direct connections with one another (www.FaceTimeScheduler.com). For additional information, please visit www.EliteMeetings.comor call 805-730-1000 For more information on the EMA, email EMATeam@EliteMeetings.com, or call (805) 879-4485.

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