W Los Angeles Westwood

Even though the W Los Angeles Westwood nestles into two acres of landscaped gardens on a magnolia-lined residential street in Westwood, the 258-suite property offers five-minute access to Rodeo Drive and the boutiques and cafes of Beverly Hills. After a glamorous outing, guests return to grab a cabana by two heated swimming pools, enjoy myriad men and women’s treatments at Bliss Spa, watch for celebs at Whiskey Blue, or gather for a meal with colleagues at The Backyard.

For more formal meetings, four event rooms can accommodate up to 100 with style and efficiency. And to refresh participants spirits after an intense day, Wish Workshops offer instruction in yoga, cooking, and more— just another way the W Los Angeles Westwood keeps the vibe relaxed and happy in Southern California. There are no packages available at this time. There are no hot dates at this time. Posted May 7, 2008 by kenishan
View RSS Feed [I]Thom Filicia and His Manhattan-Based Design Firm TFI Partner with W's Award-Winning Design Team to Create the Perfect Balance of Couture Whimsy Infused with Spontaneous Sophistication[/I]

LOS ANGELES - May 7, 2007 - W Hotels Worldwide today announced the renovation of its iconic W Los Angeles-Westwood property by design guru and style icon, Thom Filicia. Beginning this month, W Los Angeles will undergo a transformation with the complete redesign of the property's poolside cabanas, outdoor aesthetics, and the grand re-opening of its outdoor restaurant and lounge The Backyard. A suite renovation of the entire property is set to be unveiled later this summer.

In collaboration with W's award-winning design team, Filicia has created whimsical and sophisticated couture environments, integrating the signature style and warmth of W Hotels with his own unique and clever design personality. The tone will be light and full of stylish surprises, but always sophisticated and modern.

"We were inspired by Thom's hands-on ability to bounce off ideas with our design team and spontaneously create real eclectic juxtapositions, cross referencing regional tones while integrating his style with that of W," said Ross Klein, President of Starwood's Luxury Brands Group. "What our guests will experience on each of these very unique and distinct W properties is the perfect balance of Thom's signature couture comfort style infused with the voice of W."

The architecture of the Westwood property alone (originally a student dormitory for UCLA) was enough to inspire Thom Filicia's vision.

"The building is unique and amazing and tells its own story," said Filicia. "The design reveals itself with a natural Southern California ease, mid-century modern approach stemming from the original details of the building, combined with the sophistication associated with W."

All 258 suites at the W Los Angeles will be remodeled to feel like chic, modern bungalows, with a balance between urban comfort and Southern Californian glamour. The combination of faux bois paper on the wall and dark graphic carpet grounding the floors, in conjunction with freshly painted and updated millwork will work to create a warm backdrop that anchors the room. Doors will be painted in a rich "days end" Charcoal adding a sense of luxury. "Wow" moments include a honeycomb peek-a-boo window connecting the bedroom to the bathroom - playing with the relationship between public and private spaces, white designer Eames chairs, internally illuminated closet rod, and a glowing art ledge - providing the layer of W magic. Each room will be outfitted in state of the art technology, complete with flat screen plaza TVs, TIVOLI radios, and wireless internet. The furniture is simple and gracious in scale allowing for improved circulation and more flexibility of function. By flipping the sofa cushions from light to dark and turning the duvet cover over from sand to grass, the room can literally be transformed from day into night.

The pool area at the W Los Angeles will serve as a natural extension of the hotel. The graphic mixture of color and texture continues with the dark (polyvinyl) rattan chaise lounge, reupholstered day beds and new recovered cabanas equipped with flat screen TVs and DVD players. White, cyan, orange, green and brown decorative hues will transform the space into a soothing retreat by day, while suspended glass lanterns and glowing candlelight will create a serene and seductive setting by night. The landscaping will be lush and organic to contrast the beautiful concrete architecture of the hotel. W Los Angeles will also launch the revolutionary intelliChaise Personal Ordering System by Tiare Technology - a wireless touch-screen device that allows guests to place orders for food, beverage or hotel services while lounging by the pool without having to leave their chair. During the spring and summer, guests will enjoy luxuries such as poolside BLISS services, and whimsical delights such as popsicles and frozen grapes served on silver platters. Every evening the W Los Angeles will perform their sunset ritual, enticing guests into The Backyard with the transition from day into night.

This month, The Backyard - W Los Angeles' poolside restaurant and lounge will experience its grand re-opening with the guarantee to provide "The Best Outdoor Dining in LA." The Backyard will debut its finest menu to date - an innovative fusion of fresh Mediterranean, American, and Asian cuisine. Guests will enjoy an exquisite setting designed by Thom Filicia, with Cyan, Grass, Chocolate and White decorative tones working together to create a bright balanced palette. A bolon floor rug will define the lounge area, while tree seating and a communal organic slab table will anchor the caf seating. The bar will serve designer cocktails and a special sharing bar menu.

W Los Angeles will launch its summer programming to compliment Thom Filicia's redesign with the introduction of BONFIRE - a social cluster of mini fire-pits within The Backyard with gourmet s'mores- making stations and signature cocktails. On select nights, patrons will enjoy outdoor movie screenings with gourmet picnic baskets, game nights designed to spark social interaction, and fashion previews from designer collections. W Los Angeles and Thom Filicia have created Los Angeles' most modern oasis - a contemporary chic retreat to fulfill guest's whims and wishes.

About W Hotels Worldwide
W Hotels is a global lifestyle brand with 21 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort, and cultural influences from fashion to music to art and everything in between. W's first residential property, W Dallas-Victory, opened in June of 2006, and soon thereafter was named a Forbes Magazine "Top Business Hotel." W Residences, offering the W lifestyle at home, have been announced for Scottsdale (2007), Fort Lauderdale (2008), Downtown New York (2008), Buckhead (2008), Hoboken (2008), Philadelphia (2009), Downtown Atlanta (2009), South Beach (2009), Hollywood (2009), Phoenix (2009), Austin (2010), and Las Vegas (2010). Internationally, W has announced plans for hotels in Hong Kong (2008), Istanbul (2008), Doha (2008), St. Petersburg (2008), Santiago (2008), Milan (2008), Athens (2008), Shanghai (2009), Dubai-Festival City (2009), Barcelona (2009), Dubai-The Palm (2009) and Guangzhou (2010). W's first Retreat & Spa, W Maldives, opened in September of 2006 and in March of 2007, received the prestigious Travel + Leisure Design Award for Best Resort. W has plans to open Retreat & Spa hotels in Vieques (2008), Koh Samui (2008), and Verbier (2009), the latter of which will serve as the brand's first ski retreat. For more information, visit www.whotels.com.

About Thom Filicia, Inc.
Founded in 1998, Thom Filicia, Inc. (TFI) quickly gained celebrity for its unique aesthetic approach to the residential, hospitality and commercial markets. Based in New York City's Soho, TFI has attracted a diverse roster of prestigious clients ranging from international luxury hotel companies to leaders in fashion, entertainment, real estate and finance. Founder and principal, Thom Filicia, the star of Style Network's Dress My Nest and design guru from TV's Emmy award winning Queer Eye, is able to uniquely blend the worlds of mass media and high-end interior design to create a daringly indelible impression. Properties designed by TFI respect the importance of architecture, space, detail, and experience, while balancing a client's needs with the TFI aesthetic. For more information, visit www.thomfilicia.com.

About Tiare Technology, Inc.
Tiare Technology develops and markets, to the global hospitality and leisure industry, wireless communication products and services that raise the ability to enhance customer service, increase revenues and improve service efficiencies. The Company has developed the intelliChaise Personal Ordering System, a patented solution that enables guests at a hotel, resort, cruise ship, casino or other leisure location to order food, beverages, merchandise and services using a custom handheld device featuring a simple touch-screen interface, proprietary software and wireless technology. Tiare Technology is privately held, with offices in New Jersey and Colorado. For more information, visit www.tiaretech.com.