The London West Hollywood

Hollywood Glamour Meets Modern Sophistication With Complete Transformation and Redesign by David Collins, Gordon Ramsays West Coast Restaurant Debut, and Global Concierge Service by Quintessentially

WEST HOLLYWOOD, Calif. " LXR Luxury Resorts & Hotels re-opened the Bel Age Hotel as The London West Hollywood (www.TheLondonWestHollywood.com) in April 2008, following a complete evolution in design, amenities and service. This all-encompassing renovation and refurbishment redefines Los Angeles boutique luxury hotel experience through a unique fusion of Anglo-European attitude with iconic Hollywood style. The opening came a little over a year after the successful launch of its sister property, The London NYC in Manhattan and brought together many of the same award-winning partners and collaborators from that project " including acclaimed designer David Collins Studio and award-winning chef Gordon Ramsay.

Drawing upon its previous incarnation as the Bel Age and a legendary location, The London West Hollywood introduces a new era of haute living and dignified glamour to a hip and high profile neighborhood perched within the enclave of the Hollywood Hills. The hotel shares the refined feel of its Manhattan counterpart and offers an exciting new design inspired by the landscape of the West Coast. We are excited to bring this concept to West Hollywood, said Jean-Jacques Pergant, co-President of LXR Luxury Resorts & Hotels.

Interior designers David Collins Studio, recognized for their innovative work on The London NYC, Nobu Berkeley Street, The Blue Bar at The Berkeley, Claridges and the National Gallery, re-imagined the hotels interiors, creating a luxury experience filled with both functional and sensory elements. The transformation presents a head-to-toe makeover of the Bel Age, retaining the propertys spectacular views and distinctive spaciousness of accommodations, while introducing new guest suite dcor, a signature restaurant, bar and rooftop pool and spa.

The world-renowned Michelin-starred chef Gordon Ramsay, currently holding nine Michelin-stars, including the two Michelin-stars he received for his first US restaurant Gordon Ramsay at The London in October 2007, makes his West Coast debut with the opening of Gordon Ramsay at The London West Hollywood, destined to become an exciting new social space. Taking cues from Gordon Ramsays signature dishes, the menu introduces a new style inspired by Californias fresh produce. The restaurant encompasses two main dining rooms that mirror one another, centered by a cocktail bar. Five private dining rooms highlight the hotels ambiance of inclusive exclusivity, in addition to a 3,960 square foot ballroom offering an unprecedented gourmet catering experience accommodating up to 300 guests banquet-style or 400 guests theater-style. Guests of the hotel may also order from a special in-room dining menu created by Gordon and his team.

Elegant yet understated, 200 expansive guest suites feature bespoke furnishings and customized details such as embossed leather, velvet upholstery, bleached oak, hand-cut mosaic tiles and fine Italian linens. Each suites unique open floor-plan presents unobstructed views through a private terrace to the West Hollywood landscape, encouraging guests to take full advantage of the enviable Southern California weather. These spectacular vistas overlook the Hollywood Hills, Los Angeles and Beverly Hills skylines.

Complete bath environments have been designed specifically for The London by luxury purveyor Waterworks in collaboration with David Collins Studio, and encompass a walk-in, glass shower with both jet and raindrop shower heads, separate soaking tub and generous dual vanity with ample shelf storage. Adjacent to the bath, a private dressing area includes oversized mirrored closets with built-in shelves and an individual lounge area with seated vanity. The living space features a chaise sofa, marble-topped ergonomic work desk and coffee table, dining table with seating for two and a personal full-service wet bar ideal for entertaining.

Each tech-savvy room includes multiple docking outlets for cell phones, iPods and laptops plus a high-definition flat screen television and complimentary wired and wireless high-speed Internet access. For trans-Atlantic business and leisure travellers alike, The London West Hollywood offers free phone calls to the city of London for up to eight hours per day.

Recapturing the elegance of Hollywoods Golden Age, the hotel presents a revitalized lobby, an attractive social space furnished with velvet sofas, sparkling mirrors and plenty of natural stone and tile " all complimented by warm, golden light fixtures. Exciting new outdoor spaces draw inspiration from traditional English garden landscaping " from the ivy-trellised front drive and outdoor event space fitted with turf and box hedges, to the rooftop, panoramic pool deck adorned with trees and white roses for a sophisticated sanctuary.

The London West Hollywood brings the style and aspirations of Beverly Hills to the more contemporary feel of West Hollywood" explains David Collins. Our design concept focuses on luxury. We have completely reinvented the building to present a new take on glamour. It is modern, in the sense that it provides great service, accommodations and restaurants and offers some of the most beautiful rooms available in Los Angeles, said David Collins.

Guests also have the benefits of Quintessentially, the elite global personal concierge service on-site at The London West Hollywood. Quintessentially provides guests access to the seemingly inaccessible and satisfies the whims of The London West Hollywood visitors, allowing them to experience the very best the city has to offer.

The hotel will introduce a one-of-a-kind, rooftop spa experience, anticipated to open in early 2009.

Centrally located, The London West Hollywood is convenient to all that the city has to offer " from couture shopping and vibrant nightlife, to cultural attractions and theme parks, to major movie and recording studios. The hotel is approximately 30 minutes from either Los Angeles International Airport or Burbanks Bob Hope Airport. For more information or reservations, guests should contact their preferred travel professional, call (866) 282-4560 or visit www.TheLondonWestHollywood.com.

The London West Hollywood is part of the LXR Luxury Resorts & Hotels collection, a portfolio of independent properties distinguished by a style and spirit that captures the unique qualities of their setting. LXR properties are located throughout the United States and the Caribbean. The collection also includes the renowned Golden Door Spa brand. For information and reservations, visit the Internet at www.LuxuryResorts.com or call (877) LXR-XOXO.

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Contacts:
Amy Campbell (310) 358-7744, ACampbell@LuxuryResorts.com
Basia Irzyk/Amanda Schinder, Susan Magrino Agency
(212) 957-3005, Basia@smapr.com /Amanda @smapr.com