SLS Hotel at Beverly Hills

SALLY HERSHBERGER STYLE STUDIO AT SLS HOTEL AT BEVERLY HILLS
BRINGS AMERICA’S TOP HAIR STYLIST TOGETHER WITH LUXURY
LEADER
(Los Angeles, CA) – January 20, 2011 -- Leading luxury hospitality and real estate company sbe
and top celebrity hair stylist Sally Hershberger announced today their partnership to open
Hershberger’s first ever “Style Studio” exclusively for blow drying and styling within Ciel Spa at
the SLS Hotel at Beverly Hills, A Luxury Collection property, this month. Hershberger joining the
SLS Hotel marks yet another innovative collaboration for sbe’s Sam Nazarian who has joined
creative forces with industry leaders to create a new paradigm in luxury hospitality.
Hershberger’s staff known for their talent and insight into beauty bring their much in demand
skills to the guests at the SLS Hotel 7 days a week from 9am - 9pm with a service menu that
includes chic blow-outs and styling. Offering a full Sally Hershberger experience, every detail
down to the music playlist and healthy savories served in the Style Studio will bear the celebrity
stylist’s imprint. The hair services at Sally Hershberger Style Studio at Ciel Spa include a wash
and blow-dry for $85 and fully-styled up do starting at $150.
“Sally Hershberger represents another level of partnerships for sbe and the SLS Hotel brand as
we evolve as a hospitality leader,” said sbe founder and CEO Sam Nazarian. “Not only are our
innovative partners leaders within their industry they are also a natural fit for our brand.”
The Sally Hershberger Style Studio marks the first phase of Hershberger’s expansion in the Los
Angeles market, which will be followed by a doubling in size of her famed West Hollywood
location. Hershberger’s Style Studio at the Philippe Starck-designed Ciel Spa at SLS Hotel is
scheduled to open February 1, 2011. Both of these West Coast locations are in addition to
Hershberger’s two New York City salons.
“This new partnership with SLS Hotel at Beverly Hills is the perfect extension of my brand and
theirs. My salon clients include A-list celebrities, Hollywood power players and tastemakers as
well as International jet setters which are certainly in line with the SLS guest that seeks the best
in style and service. From the minimalist décor to the unparalleled talent of the stylists onhand
to create the perfect sexy blowout or modern up-do, the Style Studio offers SLS Hotel
guests the complete Sally Hershberger Salon experience without leaving the hotel,” says Sally
Hershberger, founder of Sally Hershberger Salons.
The Sally Hershberger Style Studio will launch with a media event on February 8th at Ciel Spa at
SLS Hotel at Beverly Hills. To kick off award season, Sally Hershberger will be on hand
showcasing the latest hair trends that she predicts will make red carpet debuts.
To book appoints at the Sally Hershberger Styling Studio at Ciel Spa at SLS Hotel: 310.246.5560
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ABOUT SLS HOTEL AT BEVERLY HILLS
Located at the crossroads of Beverly Hills and Los Angeles, SLS Hotel at Beverly Hills, a Luxury Collection Hotel, is
the first property to debut in the new SLS Hotels brand from sbe. Challenging every traditional convention of
luxury hospitality, SLS Hotels is built upon the fundamental principles of discovery, humanity, elegance and
authenticity. The 297-room SLS Hotel at Beverly Hills opened its doors in November 2008 as part of The Luxury
Collection Hotels & Resorts brand, managed by Starwood Hotels & Resorts Worldwide, Inc., with design by Philippe
Starck and a culinary program crafted by Spanish chef José Andrés. Innovative and eclectic dining reaches new
heights at The Bazaar by José Andrés, a collection of magical dining and lounge experiences woven into a modernday
indoor piazza, which received a rare 4-star review from the Los Angeles Times, and was a finalist for the James
Beard Awards' "Best New Restaurant.” Ciel Spa at SLS is a unique new world class spa concept, open to hotel
guests and locals alike. With matchless synergy, SLS guests receive preferential access to The SBE Collection of
some of the city’s most sought after restaurants, nightclubs and lounges.
www.slshotels.com.
ABOUT SBE
Founded in 2002, Los Angeles-based sbe brings exquisite balance to the worlds of hospitality, real estate
development and events. As a privately held company founded and helmed by CEO Sam Nazarian, sbe acquires,
develops and manages exceptional projects through its divisions – Hotels, Restaurants, Nightlife, Real Estate &
Events. With a mission to redefine standards of excellence and innovation, sbe has harnessed the creativity and
innovation of the best minds in the business, including design visionary Philippe Starck, with whom the company
has an exclusive agreement for the creation of hotels, restaurants and lounges in the U.S., Canada, Caribbean and
Mexico. sbe’s Restaurant and Nightlife division constantly stays ahead of the curve, creating and expanding trendsetting
restaurant and nightlife concepts, which currently include 4 Katsuya locations (Hollywood, Brentwood,
Downtown at LA LIVE, Glendale), XIV by Michael Mina, The Bazaar by José Andrés, Cleo, Gladstones, MI-6, 3 Hyde
Lounge locations (Hollywood, Staples Center, Mammoth Mountain), The Abbey Food & Bar, INDUSTRY and The
Colony. As the cornerstone of its synergistic approach, sbe has also completely rethought and re-imagined the
luxury hotel experience. sbe debuted its luxury hotel brand, SLS Hotels, with the Fall 2008 opening of SLS Hotel at
Beverly Hills, a Starwood Luxury Collection Hotel which has won international acclaim and numerous awards. Most
recently, sbe launched it’s second hotel brand, The Redbury, located in the heart of Hollywood. Also in the sbe
Hotel collection are Miami’s Ritz Plaza Hotel, Las Vegas’ Sahara Hotel & Casino and Four Points by Sheraton LAX.
www.sbe.com.
The Luxury Collection Hotels & Resorts
The Luxury Collection® is an ensemble of hotels and resorts offering unique, authentic experiences that evoke
lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most
exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a
portal to the destination’s indigenous charms and treasures. Magnificent décor, spectacular settings, impeccable
service and the latest modern conveniences combine to provide a uniquely enriching experience. Originated in
1906 as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a
glittering ensemble of more than 75 of the world’s finest hotels and resorts in more than 30 countries in bustling
cities and spectacular destinations around the world. The Luxury Collection includes award-winning properties
that continuously exceed guest expectations by offering unparalleled service, style and class while celebrating each
hotel’s distinctive heritage and unique character. All of these hotels, many of them centuries old, are
internationally recognized as being among the world’s finest. For more information, please visit
www.luxurycollection.com.
About Sally Hershberger
Known for her trendsetting vision and extraordinary skill, Sally Hershberger is one of the most influential and soughtafter
hairstylists across the globe. She is a top choice for the world’s most-renowned photographers, as well as a
personal favorite of directors and celebrities. Notable clients include Blake Lively, Michelle Pfeiffer, Uma Thurman,
Meg Ryan, Cindy Crawford, Zac Efron, John Mayer, and Jimmy Fallon among others. Sally also maintains an active
role at her three salons, Sally Hershberger Los Angeles, and in New York City Sally Hershberger Downtown located
in the meat-packing district and Sharon Dorram Color at Sally Hershberger on the Upper East Side. Additionally
Sally has created two product lines, her mass line – Sally Hershberger Professional Hair Care – is available in Ulta,
Ricky’s NYC and select Duane Reade locations, while her salon line – SALON by Sally Hershberger – is exclusive to
HSN and HSN.com.
Media Contacts
SLS Hotel at Beverly Hills
Emily Bernstein
Marketing Manager
310.246.2092
emily.bernstein@luxurycollection.com
Sally Hershberger
Melissa Amerian
Susan Magrino Agency
Melissa@smapr.com
212.957.3005
Sally Hershberger Los Angeles
Kerri Lee Ross
Siren PR
kerri@sirenpr.com
212.625.3500

SLS Hotel at Beverly Hills, A Luxury Collection Hotel, Debuts the First "Ciel - Spa at SLS" Featuring Unique Treatments, Intuitive Service and Philippe Starck Design

(Los Angeles, CA - Spring 2009) - SBE's SLS Hotel at Beverly Hills, a Luxury Collection Hotel, officially debuts its own unique spa concept, the Philippe Starck-designed Ciel - Spa at SLS. The 5,000- square-foot, full-service spa and salon is a pampering retreat for Angelenos and hotel guests alike, providing the perfect complement to the SLS experience, which offers a new paradigm in luxury hospitality. SLS Hotel at Beverly Hills is part of The Luxury Collection Hotels & Resorts, a glittering ensemble of more than 69 of the world's finest hotels and resorts in more than 26 countries in spectacular destinations around the world.

"The concept of Ciel - Spa at SLS was a natural and organic evolution of the SLS Hotels brand," said Arash Azarbarzin, President, Hotels at SBE. "We wanted to create a destination that would transcend the traditional boundaries of what a spa should be. To us, a spa can be a social gathering place for friends, an exclusive private club and a lounge experience full of surprises. A spa can and should be all of these things, while still maintaining that sense of luxury, serenity and pampering. That is why we created Ciel."

Designed by Starck with an unerring eye for luxury, comfort and state-of-the-art technology, Ciel emphasizes highly intuitive and personalized service in a soothing yet playful setting. Evocative of a celestial dreamscape, guests will feel relaxed and at ease among the warm white tones and billowing curtains, while delightful discoveries surprise throughout the space. The co-ed lounge will serve as an ideal place to relax and socialize both pre- and post-spa experience. Refreshing and healthy savories will be offered in the lounge, created by acclaimed chef José Andrés exclusively for Ciel. Ranging from spa tapas like Josè Andrès gazpacho and watermelon-tomato seed skewers to decadent cava mimosas and chocolate-strawberry pipettes, spa fare at Ciel will be far from commonplace.

The spa rooms at Ciel will be unique environments equipped with music, lighting and technology options that allow spa therapists to set the mood for each treatment and guest preference. Each spa room will be an intimate haven equipped with luxuries like an experience shower and armchairs for foot bath rituals, as well as iPod docking stations, allowing guests to personalize the soundtrack of their massage experience, and custom spa beds with Acoustic Sound Resonance Therapy, allowing a symphony of scents and sounds to resonate throughout the entire body. Among the various spa rooms, two luxurious couples' suites will top the list, with one featuring side-by-side massage tables and Philippe Starck-designed soaking tubs and the other designed for decadent body treatments, featuring side-by-side treatment tables and an experience shower for two.

Offering a full menu of traditional, innovative and signature services, Ciel provides a highly personalized guest experience complete with individual spa valets and concierges, professional skincare consultants and a superlative team of spa therapists. The dynamic menu of spa services is filled with ritual and individual choice, including a selection of custom aromatherapy blends, results-oriented facials, rejuvenating body treatments and massage therapies that lead guests through a process of rediscovery and renewal. Ciel signature treatments include diverse choices, from a Soul to Soul synchronized, intimate massage for two to a Revive treatment for the frequent jet-setter to an Organic Sunless Tan for a natural, red carpet-worthy glow.

A partnership agreement between Ciel and acclaimed hair guru, Cristophe, allows guests of Ciel exclusive salon and styling services from an icon in sophisticated and innovative haircare. Additional amenities at Ciel include a private women's serenity alcove and locker rooms with steam and experience showers. Full massage and treatment services will be available in SLS guestrooms as well as in private cabanas at the pool deck.

The boutique product lines for Ciel rate among the latest and most buzz worthy cult favorites on the market. All massage, aromatherapy and body treatment products utilize the natural products of Aromapothecary, while skincare specialists use Ling skincare products and Ageless Aesthetics technology for state-of-the-art facial treatments like the miracle-worthy Double Collagen Facial. Another Ciel signature is the Spun Glass Facial, using Freeze 24/7, a unique product recognized as a preferred alternative to Botox. All products used at Ciel will be available for purchase at the entry area gallery, featuring intriguing specialties in skincare, bath accessories and custom-crafted jewelry pieces.

To consult with a spa concierge or for more information on Ciel - Spa at SLS, call (310) 246-5560 or visit www.cielatsls.com.

ABOUT SLS HOTEL AT BEVERLY HILLS
Located at the crossroads of Beverly Hills and Los Angeles, SLS Hotel at Beverly Hills, a Luxury Collection Hotel, is the first property to debut in the new luxury SLS Hotels brand from SBE. Challenging every traditional convention of luxury hospitality, SLS Hotels is built upon the fundamental principles of discovery, humanity, elegance and authenticity. The 297-room SLS Hotel at Beverly Hills opened its doors in November 2008 as part of The Luxury Collection Hotels & Resorts brand, managed by Starwood Hotels & Resorts Worldwide, Inc., with design by Philippe Starck, a culinary program crafted by Spanish chef José Andrés, and custom-curated retail by Moss. The seven-story hotel features 61 luxuriously appointed suites, including seven lifestyle suites with Technogym Kinesis Personal equipment and 32 allergen-resistant Pure rooms. Innovative and eclectic dining reaches new heights at The Bazaar by José Andrés, a collection of magical dining and lounge experiences woven into a modern-day indoor piazza. Groups and social events thrive in more than 30,000 square feet of indoor/outdoor function space and 12,000 square feet of dedicated meeting space. SLS guests enjoy access to exclusive Technogym equipment in the fitness center and a fitness program from celebrated trainer Harley Pasternak. In February 2009, SLS Hotel at Beverly Hills debuts its unique new spa concept, Ciel Spa at SLS, which fuses the luxury of a state-of-the-art spa with the energy and exclusivity of a private club. For more information, please visit www.slshotels.com.

ABOUT SBE
Founded in 2002, the Los Angeles-based SBE brings exquisite balance to the worlds of hospitality, real estate development and independent film production. As a privately held company founded and helmed by CEO Sam Nazarian, SBE acquires, develops and manages exceptional projects through its divisions - Hotels, Restaurant and Nightlife, Real Estate, Bolthouse Productions and Element Films. With a mission to redefine standards of excellence and innovation, SBE has harnessed the creativity and innovation of the best minds in the business, including design visionary Philippe Starck, with whom the company has an exclusive agreement for the creation of hotels, restaurants and lounges in the U.S., Canada, Caribbean and Mexico. SBE's Restaurant and Nightlife division constantly stays ahead of the curve, creating and expanding trend-setting restaurant and nightlife concepts, which currently includeKatsuya, Foxtail, The Abbey, Hyde Lounge, S Bar and Area. As the cornerstone of its synergistic approach, SBE has also completely rethought and re-imagined the luxury hotel experience. SBE will debut its first luxury hotel brand, SLS Hotels, with the Fall 2008 opening of SLS Hotel at Beverly Hills, A Luxury Collection Hotel featuring a Starck design and an innovative culinary program by chef José Andrés. Also in the SBE Hotel collection are Miami's Ritz Plaza hotel, to debut in late 2010, and Las Vegas' Sahara Hotel & Casino, which will undergo a complete redevelopment for completion in early 2012.

ABOUT THE LUXURY COLLECTION HOTELS & RESORTS
The Luxury Collection® is a selection of hotels and resorts offering unique, authentic experiences that evoke lasting,
treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and
desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Magnificent décor, spectacular settings, impeccable service and the
latest modern conveniences combine to provide a uniquely enriching experience. Today, The Luxury Collection is a glittering ensemble of more than 69 of the world's finest hotels and resorts in more than 26 countries in bustling cities
and spectacular destinations around the world. The Luxury Collection includes award-winning hotels that continuously
exceed guest expectations by offering unparalleled service, style and class in some of the most desired destinations in
the world. Most recently, Mystique, a Luxury Collection Resort, was honored with the 2008 Travel + Leisure Design Award for Best Small Resort in the world. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information, please visit www.luxurycollection.com.

MEDIA CONTACTS:
Andrea Sun
SLS Hotel at Beverly Hills
310-246-2092
andrea.sun@luxurycollection.com

Daniella Weinberg
The Luxury Collection Hotels & Resorts
212-380-4005
daniella.weinberg@starwoodhotels.com