Posted Nov 4, 2009 by Elite News Team Meliá Adds New Family Junior Suites and Family Assistance Services

Miami, Florida - As a result of an extensive study that analyzed consumer needs and trends and in an ongoing effort to meet the changing needs of today's vacationing families, Meliá Hotels & Resorts has introduced new family-friendly facilities and amenities that provide guests with the best family getaway options in the tradition of Meliá's passion for service.

As part of the innovative and tailored guest experience of the Meliá brand, guests may now enhance their vacation with a new premium option, Family Junior Suites which offer oversized accommodations that comfortably fit two adults and three children under 12. The suites include a sofa bed and double beds for the kids that are ideally located near family areas and facilities. Children will appreciate amenities created just for them - a second television, their own bathroom amenities, sink steps, extra drawers they can call their own, a family sized mini bar with soft drinks and milk, and a Play Station with games, upon request.

Meliá has also introduced Family Assistance Services, a customized program conveniently located in a spot near family facilities where professional assistants can help each family member coordinate leisure activities, resort programs, special family needs and requests, as well as entertainment reservations.

Meliá's family-friendly vacation offers something for everyone with three supervised The Flintstones Land™ kids' club divided by age group, starting at four months with Baby Rock Club, to 13 years of age with Cool Club, as well as themed restaurants, special family areas, and a full activities program with Fred Flintstone and Dino.

Teens 14 to 17, have a full day ahead of them, starting with an array of sports activities that include beach volleyball, water polo, wall climbing, archery, and workshops featuring the latest trends in hip hop or graffiti. When the sun sets, teens can enjoy their own style of entertainment with karaoke, beach night volleyball and a beach party bonfire.

When it's the adults turn to play, the Meliá Leisure Collection offers unlimited non-motorized water sports, kayaking, canoeing, windsurfing, snorkeling, sunfish sailing, water bikes and pool diving lessons. At Meliá Caribe Tropical in Punta Cana, the more adventurous adults can climb a 29-foot wall, glide along a zip line 180 feet tall and 13 feet long, or defy gravity on super jumpers.

Everyone loves a challenge, and Meliá Resorts provide many with board games, darts, ping pong tables, boccia, pool games and other team sports. They also offer guests an array of workshops, including dance, flower arrangement, cooking and cocktail lessons and language classes, as well as fitness exercises, such as morning stretching, step and water aerobics.

Meliá Resorts offer families many dining options, from international, gourmet cuisine, to exciting local fare, delicious snacks, premium drinks and beverages. Come evening, the resorts' ambiance transforms itself with accent lighting, live entertainment, themed shows and casino action.

Meliá Caribe Tropical features a new, couples-only bistro restaurant, Los Dos; a recently renovated disco lounge with music and entertainment until the wee hours; nearby championship golf at Cocotal Golf & Country Club, and two full-service spas. Preferred access from the hotel to the Palma Real Shopping Village, with world-class shopping, is available.

About Sol Meliá Hotels & Resorts
Founded in 1956 in Palma de Mallorca, Sol Meliá is the world's largest vacation company. More than half of the industry leader's hotels are located in cities and by far is the largest hotel chain in Spain as well as one of the most important in Europe. Sol Meliá's portfolio includes more than 350 hotels in 30 countries over four continents and it employs over 32.500 people in its Meliá, Me by Meliá, Tryp, Sol, Paradisus and Sol Meliá Vacation Club brands. For more information and reservation visit Posted Nov 4, 2009 by Elite News Team Melia Caribe Tropical, a Sol Melia Resort, announced this week the beginning of a fall season promotion through CNN.com, TripAdvisor, and NYTimes.com

Melia Caribe Tropical is giving guests that book reservations during the time period of August 15-24 th , for the travel window of September 1- October 31 st , 15% off of a stay at their beautiful resort location.

Guests at Melia Caribe Tropical are able to enjoy the finest amenities, including golf, dining, and time at the wonderful spa. Travelers looking for a relaxing vacation in a gorgeous tropical setting need look no further than Melia Caribe Tropical.

Vacation goers are also being offered a resort specific special if they book before the August 24 th deadline. A US $50 resort credit is being offered for guests who book this promotion to use in several services available at the hotel. This is in addition to the already discounted reservation rate.

Sol Melia is offering this promotion at twelve of their wonderful resort locations across the Caribbean and Mexico. Posted Nov 4, 2009 by Elite News Team Miami, Florida - Meliá, Spain's most recognized and international hotel brand, presents a new look. Led by a dramatic modernization of the brand's graphic identity, the overhaul will add new energy with visible improvements in the hotels' overall decoration and individual room comfort. Guests of the new Meliá will also enjoy a more modernized Royal Service, new gastronomic offerings as well as increased beauty and health facilities. Details are taken care of even down to the new stylish staff uniforms. In addition, the brand will introduce new elements that stimulate the senses with lighting, music and colors. The changes are the result of an extensive study carried out by the R+D department to analyze current consumer needs and future trends.

"The results of the study clarify the need to go beyond the classic formula of predictable hotel services. Each guest's stay must be a unique and memorable experience" explained Gabriel Escarrer Jaume, CEO of Sol Meliá. The research highlighted a new pattern of behavior for travelers directly related to changes in today's society. New needs and trends appear closely tied to psychological profiles rather than demographic definitions. In this sense, the "baby boomer" generations' desire to take care of their own self image translates into a body-conscious healthy life style and an appreciation of top brand names, the latest social trends and cultural events.

The overhaul of the brand begins with a renewed Meliá logo which reflects a markedly Latin spirit. The tilde on the "a" is now replaced by a virgulilla, the symbol used in the Spanish language's character "Ã'". The transformation of the Meliá brand will also affect the design of the hotels and will fuse international tendencies with elements of local culture, allowing them to remain well integrated into the local scene. The new décor is fresh and welcoming, allows for harmony in public spaces and respects the individuality of each hotel.

Designed with a multifunctional spirit in mind, the rooms offer the hallmark DreaMax Bed, created with leading Spanish bedding manufacturer Flex, which guarantees a perfect night's sleep. Under the "Triple Play" IT package, guests can enjoy high speed Internet connection, an increased and personalized selection of movies, television, all for one modest price. Flat screen televisions are also one of the integral features of the rooms in the new Meliá Hotels.

Meliá's hallmark Royal Service, recognized by industry standards as one of the best in their category for both leisure and business travelers, transforms into The Level with added features and services. The Level's staff will resolve simple requests, as well as orchestrate the guest's total experience. The hotels also offer Serviexpress, a service which will settle any room needs in less than 15 minutes. Guests are invited to make note of their preferences in Meliá's CRM database so that future stays feel more like home.

Meliá also extends its new philosophy to its destination bars and restaurants which strive to push the limits of traditional dining. One of dining's finest chefs, Dani García, recognized for his tenure at Marbella's Calima restaurant, counsel management to ensure the hotel's dining experiences offer guests the ideal blend of tradition and innovation. Connoisseurs will also enjoy creative input from Spanish chef Jacinto del Valle, one of the other key figures in Meliá's superior restaurant offerings.

Casual dining options are enhanced at the new Meliá. New experience-based concepts are developed to assure that service, design, ambiance and music combine to make dining a memorable experience. The Gabi Club stands out for its seductive environment characterized by modern music and sophisticated cocktails, set against the background of a soothing beach and chill out zone. The bar and restaurant Meliá Tapas features a selection of the country's best tapas in a refined Spanish setting, making it a point of reference for both hotel guests as well as local customers.

Meliá responds to the increasing body consciousness of the traveler and offers a wide range of specialized services including gyms and spas. The fitness areas gain increased importance with new equipment from Lifefitness, worldwide leader in fitness machinery and through the "masterclasses" given by professional experts in yoga, spinning and aerobics. To awaken one's senses, Meliá offers Yhi Spa, made possible by the association with Iberconsulting Sport. From a simple massage to a complete health and beauty ritual, guests are offered programs designed to enhance their stays at both urban and resort hotels.

According to Luis del Olmo, General Marketing Director of Sol Meliá "these are just some of the significant changes found at Meliá. The initiatives, which originated out of the consumer study, reflect the company's commitment to offer clients a renewed Meliá experience, characterized by passion for life, imagination, style, design, culture, innovation and above all service".

The renovation of the Meliá brand forms part of Sol Meliá's strategic plan launched two years ago which aims to re-define key brands to meet the new needs and desires of the clients.