Posted Jan 5, 2010 by Elite News Team Sol Kerzner, Chairman and CEO of Kerzner International Holdings Limited (owner and operator of Atlantis, Paradise Island resort in The Bahamas), and renowned film director Brett Ratner unveiled today a new multi-platform advertising and branding campaign, that incorporates print, television and interactive elements, for the 3,414-room resort and casino. Ratner, and his eponymous Brett Ratner Brands (BRB), led the creative development and production of the campaign, marking the first time Ratner has applied his talent as filmmaker, photographer and interactive producer to an overall marketing and ad campaign.

"The whole idea of Brett Ratner Brands is to leverage my creativity and connectivity on behalf of the brands I represent. The 'ONLY IN ATLANTIS' campaign is exactly the type of work I had in mind when I started BRB"

Kerzner personally selected Brett and BRB to be the creator and executor of the new overall marketing campaign, "ONLY IN ATLANTIS." Atlantis and BRB will maximize this fully-integrated campaign by utilizing technology and new media to amplify their message and reach new audiences, while changing the way a hospitality brand is marketed to an ever-discerning consumer.

The campaign goes back to the resort's roots in entertainment -- Atlantis is, and always will be, an entertainment experience for guests. Under the direction of Ratner, the broadcast and digital components were shot in the style of a film production by hand-selected, world-class entertainment talent including state-of-the-art special effects by Andrew Daffy and The Mill (Die Another Day, 28 Weeks Later); photography by the highly-regarded Director of Photography Darius Khondji (The Ruins); and choreography by Frank Gatson Jr., the six-time Best Choreography VMA winner (2009 Video of the Year, Beyonce's "Single Ladies."). Special effects transform the hero family into fish, dolphins and manta rays as they explore this enchanting paradise. By using world-renowned entertainment industry talent, Ratner portrays the fun of staying at the resort while maintaining the magic of the integration of marine life and human life. The setting of the resort, filmed over three days in October, 2009, is rich with color, light and the juxtaposition of turquoise water and blindingly white sand beaches. Each ad captures a moment in time at the resort and things that can happen "only in Atlantis."

"ONLY IN ATLANTIS" campaign elements include TV spots, including an extended-length director's cut for non-traditional use, online banners and pre-roll and an integrated print campaign, all shot by Ratner. Additionally, a QR (Quick Response) Code is embedded in the print ads, which provide access to the director's cut of the "film" as well as relevant versions of the commercial. This is accessed by any QR-enabled mobile device and will be updated to grow with the campaign and promote future Atlantis projects. This February, users will also be able to download an immersive iphone application that allows them to create "to do lists" for their holiday, explore the property, book trips, communicate with resort specialists, play exclusive games and stay up-to-date on resort happenings.

In a nod to Atlantis' role as the largest open-air marine habitat in the world and a virtual aquatic playground for guests of all ages, BRB created What Fish Are You? Employing Augmented Reality as an immersive casual gaming experience both online and on social networking platforms, consumers can utilize their webcam to record their facial characteristics and become the species of fish they most resemble. After users are transformed into a fish, they can play a game as their aquatic counterpart. As a fish, one can eat or touch items swimming by or floating in the water. Alternatively, BRB created a virtual rendition of the Ruins Lagoon, the resort's largest marine habitat, in which users, as the fish they created, will swim through the ruins of the lost city of Atlantis. By color grading the webcam's feed, BRB creates the impression the user's computer interface is under water -- bubbles appear, fish swim by, etc. The technology is designed to allow users to personalize and apply it to social networking sites such as Facebook and Twitter.

"The whole idea of Brett Ratner Brands is to leverage my creativity and connectivity on behalf of the brands I represent. The 'ONLY IN ATLANTIS' campaign is exactly the type of work I had in mind when I started BRB," said Brett Ratner, President of BRB. "It was a pleasure to work with Sol and the Kerzner team throughout the creation, development and production of every aspect of the campaign -- from TV to print to multiple aspects of digital and mobile media, and this is only the beginning."

Atlantis, Paradise Island is an ocean-themed resort destination built around a 140-acre waterscape and the world's largest open-air marine habitat. The resort's iconic Royal Towers debuted in 1997 at a star-studded weekend gala with marquis musical performances, putting the property at the center of the entertainment industry. Today, the resort continues to serve as the set for numerous feature films, television programming and musical performances.

Brett Ratner Brands worked in conjunction with CAA Marketing, a division of Creative Artists Agency, on the marketing aspects of this campaign. Posted Aug 23, 2009 by Elite News Team New York, NY - August 23, 2009 - This evening, during one of the year's most exciting live international television events, a star-studded panel of judges chose Miss Venezuela, Stefania Fernandez, as MISS UNIVERSE® 2009 live from Atlantis, Paradise Island, Bahamas.

Miss Venezuela, Stefania Fernandez, is 18-years-old and she is interested in International Relations.

The judging panel for the 2009 Miss Universe Pageant included: Dean Cain, actor and producer best known for his TV portrayal of Clark Kent/Superman; Colin Cowie, author/television personality/designer to the stars; Gerry DeVeaux, award-winning producer, songwriter and style guru; Farouk Shami, Founder and Chairman of CHI Hair Care; Heather Kerzner, Ambassador for Kerzner International and their resorts, including Atlantis, Paradise Island; Richard LeFrak, Chairman, President and CEO, LeFrak Organization; George Maloof Jr., professional sports mogul and hotelier; Valeria Mazza, international supermodel; Matthew Rolston, leading photographer and director; Andre Leon Talley, award-winning writer and editor; Tamara Tunie, actress, "Law & Order: Special Victims Unit;" and Keisha Whitaker, fashion maven and founder of the Kissable Couture lip gloss line.

Throughout the two-hour event, contestants from over 80 countries and territories around the world competed in three categories: swimsuit, evening gown and personality interview. Dayana Mendoza, Miss Universe 2008, crowned her successor at the conclusion of the two-hour primetime telecast before an estimated worldwide viewing audience of approximately one billion viewers.

Final Results:


First Runner-Up: Miss Dominican Republic, Ada Aimee De La Cruz; will assume the duties of MISS UNIVERSE 2009 if the titleholder for some reason cannot fulfill her responsibilities.

Second Runner-Up: Miss Kosovo, Gona Dragusha.

Rest of Top Five: Miss Australia, Rachael Finch; Miss Puerto Rico, Mayra Matos Perez.

Rest of Top Ten: Miss South Africa, Tatum Keshwar; Miss Czech Republic, Iveta Lutovska; Miss Switzerland, Whitney Toyloy; Miss USA, Kristen Dalton; and Miss France, Chloe Mortaud.

Rest of Top Fifteen: Miss Albania, Hasna Xhukici; Miss Belgium, Zeynep Sever; Miss Croatia, Sarah Cosic; Miss Iceland, Ingibjorg Egilsdottir; and Miss Sweden, Renate Cerljen.

Miss Photogenic Universe™ Award: Miss Thailand, Chutima Durongdej. The general public voted on www.nbc.com for the delegate who exemplifies beauty through the lens of a camera. She was awarded a $1,000 cash prize and a gift from pageant sponsor Diamond Nexus Labs.

Miss Congeniality Universe™ Award: Miss China, Wang Jingyao. This award reflects the respect and admiration of the delegate's peers, who voted for her as the most congenial, charismatic and inspirational participant. She was awarded a $1,000 cash prize and a gift from Diamond Nexus Labs.

The MISS UNIVERSE® 2009 prize package includes: the Miss Universe tiara and jewelry designed by Diamond Nexus Labs; a two-year scholarship from the New York Film Academy worth more than $100,000 dollars to its acting or film-making programs; an evening wear wardrobe from Carlos Alberto; a custom swimsuit wardrobe from BSC Swimwear Thailand; a shoe collection from Nina Footwear; an assortment of Luxe Collection video cameras from DXG USA; a six-day/five-night vacation for two at Atlantis, Paradise Island, Bahamas with air travel accommodations by JetBlue Airways; a year-long supply of Farouk Systems products, makers of CHI, the original Ceramic Technology tools; a Skype kit featuring a laptop computer, web cam, speakers and a one-year Unlimited World plan to talk to friends and family; membership to Gravity Fitness and pampering at John Barrett Salon; a fashion portfolio by leading fashion photographer Fadil Berisha; dermatology and skincare services by Dr. Cheryl Thellman-Karcher; consultations with personal stylist Billie Causieestko and access to an event wardrobe from leading fashion designers; a New York City apartment for the year of her reign including living expenses and professional representation by the Miss Universe Organization to further her personal and professional goals.

ABOUT THE MISS UNIVERSE ORGANIZATION
The MISS UNIVERSE®, MISS USA® and MISS TEEN USA® Pageants are a Donald J. Trump and NBC Universal joint venture. Utilizing its nationwide grass roots infrastructure, the Miss Universe Organization is committed to increasing HIV/AIDS awareness by focusing on women's health and reproductive issues. By forging relationships with organizations committed to research and education such as the Latino Commission on AIDS, God's Love We Deliver, PSI/YouthAIDS and Gay Men's Health Crisis. For more information, visit: www.missuniverse.com Posted Jul 23, 2009 by Elite News Team New York, NY - July 23, 2009 - Paula M. Shugart, President of the Miss Universe Organization, announced today that superstar artists Flo Rida, Heidi Montag, David Guetta and Kelly Rowland will perform at the 2009 Miss Universe Pageant. Billy Bush, co-anchor of "Access Hollywood" and Claudia Jordan of "Celebrity Apprentice" and "Deal or No Deal," will host the competition live from Atlantis, Paradise Island, Bahamas on August 23rd at 9 PM ET on NBC and Telemundo.

International superstar Flo Rida will perform his hugely successful hit, "Right Round" and "Jump" as part of a two song medley during the Swimsuit Competition of the telecast. The rapper burst onto the scene in 2008 with his blockbuster debut album, "Mail on Sunday."
Flo Rida's single "Right Round," from his new album "R.O.O.T.S.," became the fastest millionselling digital song ever, reaching platinum status in just two weeks.

Included in the show will also be a performance by reality star Heidi Montag featuring her single "Turn Ya Head." The song comes from Montag's debut album, "Unleashed," which was released in July. Along with her music career, Montag is a cast member on the hit MTV show "The Hills."

David Guetta and Kelly Rowland will set the tone for the Evening Gown portion of the pageant. The popular duo will combine their talents as they perform their hit single, "When Love Takes Over." Guetta, a world-renowned French DJ and producer, will release his fourth studio album in August, "One Love," with Rowland, an accomplished R & B solo artist and former member of the band Destiny's Child, providing the vocals for its lead single. "When Love Takes Over" is already number one on the UK Singles Chart and is quickly climbing in the US, having already been downloaded over 120,000 times on iTunes.

Venezuelan native Dayana Mendoza, Miss Universe 2008, will crown her successor at the conclusion of the 2009 Miss Universe telecast. During her reign, she has traveled the globe as an advocate for HIV/AIDS education, research and legislation. The newly crowned Miss Universe will go on to do the same.

Each contestant from more than 80 countries around the world will be judged in three categories: swimsuit, evening gown and interview as they vie for the coveted title of Miss Universe 2009. In recent years, the pageant has been viewed before an estimated worldwide viewing audience of approximately 1 billion viewers.

Donald J. Trump and Phil Gurin will again serve as Executive Producers for MISS UNIVERSE® 2009 Posted Mar 6, 2009 by Elite News Team Gatherings in Paradise
World-class meeting space. Customized conventions. Breathtaking settings. These distinctive meeting amenities are just as much a part of the experience at Atlantis, Paradise Island as the resorts stylish accommodations, fine restaurants, vibrant casino and marine life interactions. No wonder Atlantis consistently earns rave reviews as the top destination resort in the Caribbean.

With a $1 billion expansion now complete, Atlantis offers unparalleled meeting and conference facilities, including 200,000 square feet of indoor function space and an additional 300,000 square feet of spectacular outdoor settings.
From small groups of 10 to large-scale events for 5,000, Atlantis provides tailor-made experiences for group and incentive travel, product launches, conventions and celebrity events. The resorts new expansion features the impressive 50,000-square-foot Imperial Ballroom, which is the largest in the Caribbean and encompasses more than 30,000 square feet of pre-function space. Thirty new breakout rooms, five boardrooms, a large staging area and a new banquet kitchen accommodate the needs of groups of any size.

Hot Concerts, Cool Artists
For many convention guests, a highlight of their getaway experience is the Atlantis LIVE all-star concert series, featuring exhilarating performances by chart-topping artists.
Following an incredible all-star line-up in 2008 -- including Alanis Morissette, Rob Thomas, the Jonas Brothers, Duran Duran and Fergie -- American Idols Kelly Clarkson kicked off this years concert series, energizing crowds with hits from her multi-platinum albums and her latest No.1 single.
This spring, Atlantis brings back Americas teenage heart-throbs the Jonas Brothers, who will burn up the stage during three exclusive concert weekends. The young trio of Grammy nominees consistently packs the house, delivering powerful pop music to a growing base of enthusiastic fans.

Celebrities Golf for Charity
For the past eight years, Atlantis has had the pleasure of hosting top sports and entertainment celebrities from around the world at the annual Michael Jordan Celebrity Invitational. In January 2009, this high-profile golf tournament raised more than $700,000 to benefit a variety of worthy charities, including the Make-A-Wish Foundation, the James R. Jordan Foundation and the Butch Kerzner Summit Foundation. All told, this star-studded event has raised nearly $5 million for a variety of important causes.

This year, Michael Jordan was joined by such notable celebs as Spike Lee, Derek Jeter, Bill Clinton, Ken Griffey, Jr., Hillary Duff, Boris Becker, Samuel L. Jackson, James Caan and Ahmad Rashad. As part of this years fundraiser, pop superstar Fergie rocked the stage of the Imperial Ballroom, belting out her popular hit songs Big Girls Dont Cry, Clumsy and Fergilicious.

With breathtaking ocean views and meticulous fairways, Atlantis 18-hole, PGA Championship Ocean Club Golf Course is the ideal locale for the biggest names in sports and showbiz to get together and make a difference. Posted Mar 4, 2009 by Elite News Team NEW YORK, NY - March 4, 2009 -- Donald J. Trump, NBC Universal and Paula M. Shugart, President, Miss Universe Organization, announced today that the 58th Annual MISS UNIVERSE® Competition will air live from Paradise Island, Bahamas. The glamorous live event, featuring some of the world's most beautiful women, will take place at Atlantis,
Paradise Island resort and air live on NBC and Telemundo (9-11p.m. ET) on Sunday, August 23rd this summer.

"Paradise. There is no better name for the beauty of the Bahamas and this island," said Paula M. Shugart. "The worldwide telecast will highlight the warmth, beauty and hospitality of the Islands of the Bahamas as well as the world renowned Atlantis resort. We have had a wonderful working relationship with the Bahamas and Atlantis for many years and I'm very excited this global event will take that partnership to a whole new level."

"The people of The Bahamas are very proud and excited at the opportunity to host some of the most beautiful people in the universe in some of the most beautiful islands in the universe," said The Bahamas' Minister of Tourism & Aviation, Senator Hon. Vincent Vanderpool-Wallace. "This feels like the perfect match. We look forward to showcasing the
hospitality of our people, the clarity of our waters, the vibrancy of our music, dance, food and spirit."

"'Discovery' and 'wonder' describe what we can expect in summer. We look forward to exposing the contestants, and the world, to our amazing Bahamas Islands," said George Markantonis, President of Kerzner International Bahamas Ltd. "An event showcasing the most beautiful part of the globe to the rest of the planet. Atlantis resort, along with all of Nassau's exemplary hotels, is proud to be a part of this great event. We can't wait!"

Venezuelan native Dayana Mendoza, Miss Universe 2008, will crown her successor at the conclusion of the telecast. During her reign, she has traveled all over the world as an advocate for HIV/AIDS education, research, and legislation. The newly crowned Miss Universe will go on to do the same.

Each contestant from more than 80 countries around the world will be judged in three categories: swimsuit, evening gown and interview as they vie for the coveted title of Miss Universe 2009. In recent years, worldwide distribution of the popular competition has topped more than 170 countries.

Donald J. Trump and Phil Gurin will again serve as Executive Producers for MISS UNIVERSE® 2009